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Success in the U.S. market can help drive success globally. With an annual GDP of $18 trillion and population of over 325 million, the United States is the world’s most attractive consumer market, offering unmatched diversity, a thriving culture of innovation, and the most productive workforce. Companies of all sizes – from startups to multinationals – can find the ideas, resources, and market to succeed and grow.

The United States offers the largest consumer market on earth with a GDP of $18 trillion and 325 million people. Household spending is the highest in the world, accounting for over a quarter of global household consumption. At the same time, free trade agreements with 20 other countries provide enhanced access to hundreds of millions of additional consumers – and the United States continues to work with foreign partners to increase opportunities for U.S. exporters.

Opportunities in the U.S. Market

The U.S. consumer market is the most robust on the planet. In 2015, families purchased nearly $12 trillion in goods and services, or nearly a third of the entire world’s household consumption. According to the latest statistics, real (inflation adjusted) median household annual income in the United States exceeds $55,000.

The United States is a world leader in consumer goods market research, product innovation, manufacturing, and branding and marketing, and offers a highly skilled workforce. This lucrative open market is a powerful growth engine for companies of all sizes.

Opportunities in Global Markets

The United States is renowned for innovative goods and services, high standards of quality, customer service, and sound business practices – giving U.S. exports a unique competitive edge. U.S.-based businesses are connected with 20 additional countries through free trade agreements, providing enhanced access to over 760 million consumers. And the United States does not put up barriers: according to the World Bank, no other country has more rapid export procedures.

Many foreign investors recognize the value offered by the United States as an export platform. The U.S. affiliates of foreign companies export US$353 billion worth of goods – nearly one-quarter of all U.S. goods exports.

The United States is a recognized leader in research and development (R&D), and registers more international patents than any other country. Today’s innovators are safeguarded by a robust intellectual property protection framework, while the innovators of tomorrow are nurtured at leading universities and incubators across the nation. Companies of all sizes help make innovation in the United States a global enterprise, benefiting from – and contributing to – a flourishing ecosystem for invention and inspiration

The U.S. workforce is diverse, skilled, innovative, and mobile – and U.S. workers are among the most productive in the world. In fact, U.S. workforce output per hour is 36 percent above the OECD member country average. Looking to the future, the United States has prioritized collaborative mechanisms with public and private-sector organizations to ensure that the workforce is able to meet the needs of a 21st century economy.